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Some may recall in the late 1960s when visionary Stuart Brand published The Whole Earth Catalog. The oversized catalog offered product reviews to grassroots hippies seeking "access to tools" needed to build their off-the-grid communities and co-ops. Many of those progressive thinkers went on to create the computer revolution that advanced human communication and spurred a new paradigm shift in the Internet economy. However, with the harsh reality of climate change upon us these businesses, homeowners, and communities will increasingly need access to tools, services, and strategies to brace for the uncertainties of the future. 


Television producer and author Doug Ross created Whole Earth Tools Website as the key resource catalog that reviews and promotes smart, green products and essential services sought by today's planners and doers. These businesses, property owners, and homeowners are investing time and money in the tools required to adapt and thrive in the new Climate Crisis Economy. Whole Earth Tools connects products and services with consumers that represent the growing conscious commerce that bases transactions on eco-mindful, sustainable best business practices.  

Whole Earth Tools Founder and Author Doug Ross of the best-selling book, PARADIGM SHIFT is publishing a new book with KDP Publishing entitled, "How to Prepare & Prosper for CLIMATE CRISIS". Much of the catalog and eBook contents are on the Whole Earth Tools Website. Interviews from authorities on the climate crisis discuss smart solutions to survive and thrive by planning now. Publicity includes the author marketing the book on TV, Radio, News, Podcasts, and Public Speaking appearances centered around the 50th anniversary of Earth Day April 22, 2020. 


Today, 127.59 million households across the United States are in harm's way of the inevitable environmental damage from floodwaters, wind storms, annual hurricanes, decade-long droughts, stronger tornadoes, frequent firestorms, blizzard snowfall, and potential landslides caused by climate change. Every one of them will most certainly need to adapt to these hazards by acquiring the information, technology, products, and services that Whole Earth Tools has vetted and recommends them on the Website. Their only alternative is to spend valuable time online researching and contacting thousands of businesses to compare the cost, effectiveness, and availability of products and services that Whole Earth Tools researchers have already completed to assist them. 

The potential is unlimited for Whole Earth Tools to become the essential site for climate crisis solutions with individuals, homeowners, property owners, businesses, and the “DYI” culture as the site grows with the participation of members, small businesses, and anchor sponsors with products and services. The future of the Whole Earth Tools catalog has the potential to feature informative videos, interviews with experts, community boards, job, and business start-ups, and a resource for the public. 


Whole Earth Tools business model contains several paths to profit such as Affiliate Marketing, Ad Space Sales, Pay Per Click Advertising, Digital Product (Ebook) Sales, Sponsored Posts and Articles, Lead Generation for Other Companies, Fee-Based Job Board for Businesses, Hire-Me Page for Entrepreneurs, Fee-Based Teaching and Retraining Programs, Offer Discounts and Promo Codes for Other Businesses Products & Services, Membership Fee for Access to Additional Discounts on Affiliated Products and Services. Whole Earth Tools is owned and operated by Wang-Ross Communications which is a multi-media company creating documentaries, feature films, books, and Websites whose company conscious is focused on making the world a better, more fair place for all.

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